TikTok is introducing a new feature that enables them to reduce the quantity of artificial intelligence-produced videos appearing in their timelines. This step comes as the company disclosed that it now features over 1 thousand million AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the coming weeks before a widespread rollout. This advancement coincides with a rise in AI content, fueled by emerging AI video creators.
The Broader AI Trend
It has been noted that nearly 10% of the fastest-growing content creators on a popular video site only show clips produced artificially. A large amount of this content is considered low-quality AI content, a term for inferior, factory-style content that is often nonsensical or dreamlike.
“We know from our community that numerous viewers appreciate content produced via AI tools, ranging from digital art to science explainers, and we want to offer the community the ability to increase or decrease of that, depending on their own choices,” stated a platform representative.
Volume and Proportions
TikTok disclosed that there are currently 1.3 billion videos on its service tagged as made with AI. Overall, over 100 million pieces of content are submitted to the app daily, making clips made by AI a relatively small portion of its total content library.
Customizing Your Feed
Users will be capable of decrease or raise the volume of AI-generated videos they view by accessing the topic control option in the app and picking the AI content topic. Other topics that can already be controlled under the tool include news, style, beauty, and movement.
AI Disclosure Rules
The platform’s rules mandate content makers to tag lifelike AI-generated content, and it forbids malicious AI impersonations of celebrities or crisis events. Any believable artificial content that is without a tag can be deleted under its terms of service.
Additionally, the app will from now on add an artificially created tag to content created with its built-in AI features, or detected by an collaborative effort for identifying content made by AI. This step is aimed to deter users from attempting to circumvent the disclosure requirement.
Responsible AI Funding
The company is furthermore introducing a $2 million educational fund for experts and organizations to develop educational content about responsible artificial intelligence. This program will assist educational bodies focused on training coding and technology.
Platform Protection
The platform has defended its moderation strategy, amid discussion over proposals to make redundant numerous review team members in the United Kingdom. TikTok is expected to cut hundreds of positions in its trust and safety department in the UK capital, with worker representatives and internet security professionals expressing worry that staff are being displaced by machine-led review.
A trust and safety lead explained that staff-based oversight would remain essential, but AI can protect employees by removing the most graphic content before it has to be seen by humans. The company stated a 76% decrease in disturbing and violent content handled by safety staff over the past year due to intervention by its machine learning processes.
“We think that it’s essential to balance people and machines to maintain a secure environment,” the official commented. “We’ll have people as part of that process, but we also think it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is why a extensive automated help is making a difference operate efficiently.”
